SXSW 2013 Spring Music & Film Festival


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Fundamental Strategic Marketing by JT Tha Bigga Figga. Photo by Damon Jamal .

By Shaveela Raniga The South by Southwest (SXSW) 2013 Spring Music & Film Festivals, an “Artistry Battle” that takes place annually in Austin, Texas, this year featured artists and musicians from the Bay Area and around the world. One attention grabber was JT Tha Bigga Figga from San Francisco, who found a unique way to display his way of thinking and grabbing the crowd’s attention. He created enormous 10-foot-tall poster boards, which he used to weave his way through the crowd as fans roared his name, “JT Tha Bigga Figga.” Other featured Bay Area artists were J-Stalin, D-Lo, Iamsu, Jay Ant, Berner and Souls of Mischief. Artists who plan to attend upcoming festivals for the sake of exposure should keep in mind that they should bring their A-game. They should also come camera ready, since they will never know who will be in their face. For photos and information go to, and