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Peralta Community College District partners with F...

Peralta Community College District partners with Facebook 

The Peralta Community Colleges District and Facebook have partnered to provide a Digital Marketing Certificate program offered through the colleges. Photo Courtesy of Peralta Colleges. 

In a powerful pairing of academia and Silicon Valley, Peralta Community College District (PCCD) is partnering with Facebook to create an 18-unit, state-approved Digital Marketing Certificate, which will include courses in digital marketing and social media strategy for enrolled students.

The new partnership with the Peralta Colleges (Berkeley City College, College of Alameda, and Merritt and Laney colleges in Oakland) will make training in digital skills—including social media marketing and digital media strategy—more accessible to our East Bay community and equip graduates to better compete in the digital workforce. In turn, businesses will have access to local talent with the skills needed to be competitive in today’s marketplace.

“Our partnership with Facebook is another example of how we strive to offer the most relevant curriculum to meet our community needs,” said Dr. Siri Brown, vice chancellor, academic affairs, Peralta Community College District. “The East Bay is ripe with innovation and entrepreneurship that this initiative can support and offer at minimal cost. Facebook selected only 20 community college partners nationwide and we are proud to be working with them for the benefit of our diverse and thriving community.”

Facebook will be working hand-in-hand with PCCD to develop the content of the course with the latest information and practices in digital marketing.

Ahead of the launch of the Digital Marketing Certificate Program, PCCD will also be kicking off a Digital Marketing Pilot program developed especially for entrepreneurs and small business owners that will launch in January 2019. This 10-credit course will be offered through Merritt College in Oakland and will be open to a maximum of 40 students.

Benefits of this program will include an accelerated pace and hybrid-delivery to accommodate working schedules, a certificate of accomplishment from Peralta Community College District, and Facebook Ad Credits.

“Best of all, it’s free for at least the first cohort of students! Facebook is offering scholarships to help cover the cost and make this program more accessible,” added Brown. “The hope is that the first students will use what they’ve learned in the pilot program and apply it to growing their own small business of non-profit.”

PCCD will be accepting program applications from Nov. 5 to Dec.15, 2018 and will be hosting enrollment workshops throughout the month of November to assist interested students in navigating the enrollment process. Interested participants can email fbpartnership@peralta.edu or visit www.peralta.edu/facebookfor more information.


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